Africa isn't a stop on the itinerary. It's the centre of our network.
Global Premium Events connects African companies, institutions, investors and strategic partners across international markets — one coordinated network, built in Africa and operating globally.
Built in Africa. Connected to the world.
A Morocco-based international events and business-mission company, working at the intersection of events, market development and strategic connectivity — creating pathways into international markets for African organizations, and meaningful pathways into Africa for the world.
For twelve years, our in-house team has planned and delivered trade show participations, official missions and delegations, and corporate productions across Africa, Europe, the Gulf and the United States — carrying every project from first brief through on-the-ground execution to final report, under one accountable roof.
Creating connections that move markets and create impact.
We connect African businesses, institutions and entrepreneurs with international markets — and bring investors, buyers and strategic partners into Africa. One mission, two directions.
Africa at the centre. The world connected through it.
A globally connected ecosystem where Africa is not simply a destination for international engagement, but a central participant in global exchange.
Led from the front.
Sarah Zineb Boumouja is the Co-Founder and CEO of Global Premium Events — leading the organization for more than twelve years across trade shows, missions and corporate productions in Africa, Europe, the GCC and the United States.
She led the Organizing Committee behind the Africa Trade & Investment Global Summit in Washington, D.C., and in 2025 brought GPE's own accessibility challenges back to her alma mater, Indiana University's Kelley School of Business — a partnership that became Global Inclusive Events.
“Certain voices remained unheard — women, young individuals from rural areas, and students with disabilities were consistently missing from the transformative circle.”
One Team. From Brief to Impact.
One coordinated team, accountable from first brief to final delivery.
Discover & Strategize
Defining objectives and the right markets, people and opportunities.
Design
Shaping the concept, experience and programme.
Produce & Deliver
Coordinating production, logistics and protocol — on the ground.
Follow Through
Turning connections into lasting opportunity.
Because an event can do more than fill a room.
We believe events can mobilize attention, create connections, raise awareness, open markets and contribute to positive change.
Our experience in event strategy, international convening and production has also allowed us to support initiatives whose purpose extends beyond commercial outcomes.
From climate and women's leadership to health, humanitarian causes and accessibility, we use the power of events to create platforms around issues that matter.
The purpose behind an event matters as much as the event itself.
Our Impact
Selected initiatives where events became platforms for something bigger.
African Purple Economy Forum
Scheduled ahead of COP22, creating a platform for African economic opportunity alongside the wider climate agenda.
Global Inclusive Events
Five student teams. Eight weeks. Real solutions for real barriers. In 2025, GPE brought its own accessibility challenges back to Indiana University's Kelley School of Business through a CLIP-grant partnership.
Experience built across institutions, markets and industries.
Our work has brought GPE into international environments involving government, international organizations, investors, businesses and institutional partners.
COP22 / CMP12 / CMA1
Contributed under the High Patronage of His Majesty King Mohammed VI, in partnership with UNESCO.
Africa Trade & Investment Global Summit
Sarah Zineb Boumouja served as Head of the Organizing Committee, with GPE as organizing partner, welcoming delegates from multiple international markets.
African Excellence Awards
“Best Global Event Management Company – North Africa,” awarded by UK magazine MEA Markets.
Past events delivered under the High Patronage of His Majesty King Mohammed VI, in partnership with UNESCO — including COP22 / CMP12 / CMA1, the UN Climate Change Conference, Marrakech 2016.
Let's build what's next.
Whether it's a trade show presence, an official mission, a global summit or a purpose-driven initiative — one team, accountable from first brief to final delivery.