Missions, Delegations & Business Matchmaking
Opening markets. Building connections. Structuring opportunities.
For 12 years, Global Premium Events has structured the international presence of companies and institutions — through official missions and delegations, targeted business travel, and strategic B2B, G2G and G2B matchmaking.
Whether the objective is to enter a new market or bring the right market to you, GPE provides a single point of coordination — from initial scoping to institutional engagement, meetings, on-the-ground execution and post-mission follow-up.
Africa, at the centre of our network
Global Premium Events was built around a simple conviction: Africa is not a stop along an itinerary — it is the centre of gravity of our network. Most operators are built to handle one direction of that relationship well. We were built to handle both, inside the same file.
Our network brings together chambers of commerce, investment promotion agencies, ministries, embassies, diplomatic institutions, private-sector leaders and international partners across key African and global markets.
What differentiates our approach
- A continental institutional network — working relationships with public and private-sector stakeholders across Africa's principal economic hubs.
- Institutional access — established relationships with ministries, investment promotion agencies, chambers and other relevant institutions.
- Reverse matchmaking — the same expertise used to take African businesses abroad is applied to bringing qualified investors, buyers and strategic partners into African markets.
- Sector fluency — experience across sectors including agribusiness, energy, infrastructure, logistics, finance and technology.
- One mandate, two flows — outbound missions and inbound delegations can be coordinated within the same strategic framework, creating continuity between market entry and international engagement.
Missions & delegations completed
A rolling look at delegations, forums and matchmaking sessions delivered across markets.
- Scoping the mandate: economic objectives, priority sectors, target composition of the delegation
- Building the official file (opportunity note, country brief, list of participants)
- Bilateral coordination: interface with institutions in the home and host countries (ministries, chambers of commerce and industry, investment promotion agencies, embassies and consulates)
- Protocol validation of the delegation format (official, mixed public-private, or accompanied private)
- Selection and due diligence of participating companies (sector/target market fit)
- Preliminary market study: sector mapping, local regulation, barriers to entry
- Design of the mission program (B2B agenda, site visits, institutional meetings, industrial sites)
- Pre-qualification of meetings (upfront matchmaking based on each participant's profile and objectives)
- Pre-departure briefing: local business culture, negotiation practices, regulatory and customs framework
- On-the-ground support with a local interface (fixer, institutional partner or bilateral chamber of commerce)
- Selection and accreditation for relevant forums (Invest Forums, bilateral economic summits, COP and multilateral summits)
- Building the participation file and coordination with organizers
- Preparation of official speaking engagements (message structuring, coordination with panel organizers)
- Structured on-site networking: identifying and approaching decision-makers and investors present, ahead of the event
- Hot follow-up on opportunities identified (qualified contact sheets, post-event prioritization)
- B2B — Sourcing and business-to-business matchmaking against precise criteria (sector, size, production capacity, target market)
- G2G — Facilitating government-to-government exchanges (framework agreements, memoranda of understanding, bilateral cooperation)
- G2B / B2G — Interface between companies and public institutions (access to tenders, regulatory dialogue, public-private partnerships)
- Access to a qualified contact base built over 12 years, spanning institutions, private decision-makers and multilateral organizations
- Matchmaking available remotely, with no travel required, depending on the file's needs
- Organizing formal gatherings (business breakfasts, closed-door roundtables, diplomatic receptions)
- Guest selection based on a precise matching profile (no unqualified mass networking)
- Logistical and protocol coordination of networking time (agenda, meeting format, interpretation where needed)
- Visa management and entry formalities by status (official, diplomatic, private)
- Transport, accommodation and transfers to the standard required by the mission format
- Full protocol coordination: order of precedence, official welcome, opening/closing ceremony
- Simultaneous or consecutive interpretation and translation, as required by the format
- Structured report: contacts established, qualified opportunities, recommended next steps
- Ongoing matchmaking with the contacts generated (follow-up, deal-flow structuring)
- Formal reporting to mandating institutions for official delegations
The Delegation
Process
From the first definition of the mandate to institutional follow-through, every delegation is structured around clear objectives, qualified connections and coordinated execution.
Scope & Objectives
Define the mandate, strategic priorities, sectors, target markets and delegation profile.
Build & Validate
Build the official file, identify counterparts, coordinate institutions and validate the format.
Prepare & Connect
Build the agenda, qualify meetings, brief participants and coordinate protocol.
Execute on the Ground
Coordinate institutional meetings, B2B engagements, site visits, logistics and protocol.
Follow Up & Report
Consolidate contacts, qualify opportunities, structure next steps and deliver the final report.