1st African Purple Economy Forum
“Climate threats, cultural responses”
On the eve of COP22 and the entry into force of the Paris Agreement, business leaders, young professionals, elected officials, academics, media and civil society met at La Mamounia to explore how culture can make the response to climate change more human, more attractive and better adapted to each context. The forum was coordinated by Diversum, with Global Premium Events delivering on the ground in Marrakech.
Under the High Patronage ofHis Majesty King Mohammed VI
Under the patronageof UNESCO
Officially labelledCOP22 event
The Forum
Why culture belongs in the climate answer
The forum was deliberately placed before the opening of COP22. Its conviction: facing the planet’s ecological challenges, technology alone is not enough — only a response that also mobilises culture offers solutions that people adopt.
It followed a call published in Le Monde in July 2015 by 25 business leaders, researchers and artists, and two earlier international forums in Paris (2011) and Abu Dhabi (2013).
A sustainable economy has three footprints
- Green economythe ecological footprint
- Social economythe social footprint
- Purple economythe cultural footprint
The programme
Friday, November 4
- — Opening
- — Education and responsibility
- — Collaborative consumption in the age of networks
Saturday, November 5
- — Urbanity, conviviality, sustainability
- — Experience markets
- — Organisation of time and quality of life
- — Closing and reception
The Venue
La Mamounia, Marrakech
The forum was held at La Mamounia, Marrakech’s legendary palace hotel, set in its centuries-old gardens inside the city walls — a setting that carried the forum’s message that heritage and culture are part of a sustainable future.
Debates took place in the hotel’s salons; between sessions, participants met over lunch on the garden terrace.
On Site
Sarah Zineb Boumouja at La Mamounia
The CEO of Global Premium Events was on site throughout the forum, welcoming guests through to the evening reception in the palace’s courtyards.
What We Delivered
An international forum at one of Morocco’s most historic addresses, run so that ministers, CEOs and artists could focus on the conversation.
“Integrating culture is above all about building a relationship of friendship with territories.”
Jérôme Bédier — Deputy CEO, Carrefour Group, Marrakech, November 5, 2016
Captured Moments
Two days of debate on climate and culture, from the welcome desk to the main stage.
At COP22
A voice for women in the COP22 recommendations
During COP22 in Marrakech, Sarah Zineb Boumouja was selected among a group of high-level women leaders to work on the final proposal on women’s empowerment, prepared for inclusion in the final declarations and recommendations submitted to the COP22 presidency.
In the Press
Le Vert · September 16, 2016 « Labellisé COP22 : 1er Forum africain sur l’économie mauve » Read the article (French) →Our Commitment
Engaged for the climate, event after event
Since COP22 in Marrakech, climate has been part of how we work. Every event has a footprint; our job is to make it smaller without making the experience poorer. Whenever our clients approve, we apply these practices:
Programmes, badges and printed materials on recycled or FSC-certified paper, printed in the quantities really needed.
E-invitations, online registration, QR-code programmes and digital badges to reduce printing.
Modular stand structures and undated signage designed to be used again, event after event.
Local suppliers and seasonal menus, accurate guest counts, and surplus food redistributed where possible.
Water fountains and glass bottles instead of single-use plastic, and no plastic giveaways.
Group shuttles for delegations and venues chosen for easy access, to cut individual trips.